The campaign

Nightline is launching this new resource for youth mental health, promoted by a targeted communication campaign. It is a digital survival kit designed to accompany young people to take care of their mental health and support their loved ones through a personalised course including mini-games, training, activities and worksheets. Our message is simple: everyone has their own mental health and, as for physical health, there are concrete and accessible tools to take care of it.

The resources available in the survival kit are the result of a valuable and year-long collaboration between students, psychologists and communication experts of the association. It brings together scientifically valid content, inspired by behavioral and cognitive therapies and positive psychology, anchored, through mini-games, in the student reality. This content, which is illustrated by new graphic choices, has been adapted "or the use of the student public.

To bring the survival kit closer to students and young people, Nightline has set up multiple channels of communication including merchandises distributed on prevention and food distribution stands, a partnership with TikTok, ambassadors and sustained communication on social networks.

"With this campaign, Nightline invites all those who wish to take care of their mental health or to support others to do so. Spotting what makes us anxious, breaking these factors down, knowing what reassures us, regulating our emotions, breaking the isolation, speaking up: this is what allows us to embrace mental health as a continuum and to improve it".

"We were inspired by tools used in psychotherapy that have proven to be effective, such as CBT tools (behavioural and cognitive therapies) focused on emotions, thoughts, and behaviours. We have adapted them in a digital and fun version in order to make them more relevant to students."

"This campaign offers concrete and personalised tools to take care of your mental health and that of others. It is the result of a very close collaboration between students, psychologists and experts in communication: we hope that it will allow many students to reach a better well-being".

"Long before the pandemic, we noticed the following: many students are going through phases of precariousness, loneliness, relationship problems, eco-anxiety, or are silently carrying some heavy trauma. These observations led us to deepen our commitment to students, particularly through campaigns and the development of new resources, such as the survival kit".

In order to share the campaign with as many people as possible, we have prepared a complete communication kit, which you can download by clicking here. You will find content for your social networks, videos, tutorials, a poster and much more.

If you have any questions about this campaign, please contact our Head of Campaigns Lucile Regourd by using this online form.